Consumer behavior is unpredictable that retailers often face the challenge of meeting their demands. Those retailers that are in the close proximity with the original manufacturers would generally be able to meet their demands and could provide customer satisfaction. Retailers need to stay in constant touch with the producer for supplies and this coordination is called as lateral transshipment. Lateral transshipment is the best approach to cut costs and plays an important role in the inventory management. This approach is more effective in multi item small business sector.
No comments:
Post a Comment